Coming up with an amazing title is important. Why?
As a script reader, if I smile when I read your title, that’s a huge bonus – because it means I will be excited to read your script. Conversely, if the title evokes nothing, that’s bad. I don’t know what that script is about and I’ll have to discover it on the page.
There are three very important things to remember when coming up with a title for your script:
1. Your title should encapsulate what the film will be about.
2. If your title can capture something high concept, fantastic.
3. It should be evocative. If I read your title and smile or think, “That’s really smart. I want to read that script,” then you’re probably on the right track. The more of a positive emotional reaction I have to it, the better.
The title, best case scenario, should imply the genre (for example, comedy vs. drama), and give me a picture of what the script will generally be about.
If the title is too obscure, too on the nose (although, that is sort of the trend these days), or too boring, it doesn’t really help you. It should be clever.
Titles are really hard. I myself am terrible at titles. If you’re like me, then find a friend who has an amazing gift for it and get them to help you. Or, ask your peer readers how they would title your script.